Reddit got ghosted.
Sure, Reddit signed data deals with just about everyone. But since August 14, ChatGPT cites it in 0.5% of answers, down from 3.8%. Google’s AI Overviews didn’t get the memo: still 18.6%.
Two engines, two opinions about the same website. If you only track one number for “AI visibility”, this is the week it lied to you.
The playbook: Reddit is a Google play nowReddit got ghosted by one engine
Share of answers citing reddit.com, weekly.
Your own site is the biggest source. Still.
Brand sites made up 31% of citations, mostly pricing, comparison and help pages. Review sites were next at 18%. Blog posts titled “ultimate guide” were, as usual, nowhere.
The page AI wants from you is the one with prices on it.
Who’s winning your category.
Three categories a week, 100 runs per engine. “Named” is the share of all 500 answers that mention the brand. Brand names are examples.
GeminiA few of the 2.4 million.
Real customer prompts, the answer each engine gave, and every source it cited. Click one to open it.
What we wrote because of this.
Every playbook starts here. When the data moves, the Tuesday issue tells you what to do about it.
ChatGPT dropped Reddit. Google did not.
PerplexityPerplexity reads your pricing page more than your blog
llms.txt: we tested it so you can stop arguing about it on LinkedIn
What do your customers ask?
Type the question the way a customer would. We add it to next week’s run.