About Getting Named

Get named by AI. No SEO experience required.

Getting Named is a free weekly newsletter and data report on how businesses get named, cited and recommended by ChatGPT, Claude, Perplexity, Gemini and Google’s AI answers. It’s written for owners and operators who don’t have time to learn SEO.

Just a newsletterNot a productFree, foreverNo upsells in the email

Every Tuesday you get one tested playbook and one sourced number. Every week, the Share of Prompt report shows what changed across millions of AI answers, so you know what’s working in your category before your competitors do.

What you get

A playbook and the data behind it, every week.

The weekly playbook

One tactic every Tuesday, in numbered steps, with the prompts to check and the time it takes. Usually under an hour.

Share of Prompt

Our data desk report. Millions of prompts a week across five engines and 38 categories, and what changed.

The number

One sourced figure per issue, with sample size and dates. If we can’t cite it, we don’t send it.

Do this week

Every issue ends with one job and a time cost, so reading it turns into doing it.

The archive

Every issue and report, searchable and free. 27 issues so far.

Agent-readable pages

Every page has a markdown version and the site has an llms.txt, so your AI tools can read it too.

What makes it different

Most AI search advice is opinion. Ours comes from millions of answers.

Built on real data, not opinions

Each week we run millions of prompts across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. What works in your category comes from that dataset, not from a hunch or a LinkedIn thread.

Getting Named dataset, 2.4M answers week of Sep 21, 2026

Plain English, zero jargon

Written for owners and operators. Every step names the tool, the page and the exact words to type. SEO experience optional.

Tested before it’s sent

We run each tactic before we write it up, and say how often it worked. “Expect your name in 1 or 2 of 5 threads. Not all of them.”

Free, and it stays free

No paywall, no premium tier. The email doesn’t pitch anything. The team behind it builds RankSpot, and that’s mentioned once, in the footer.

Data and playbooks feed each other

Share of Prompt shows what’s moving across AI search. The Tuesday playbook tells you what to do about it in your category.

Who reads it

People with a business to run.

Small business owners who sell online and have no time or budget for an agency.
Founders on a new domain who want to be in the answer before they rank on Google.
Local businesses, from dentists to bakeries, whose customers now ask ChatGPT first.
Marketers moving from SEO into AI search who want numbers, not predictions.
Operators running several sites who need one short read a week.

The team

Written by the team behind RankSpot.

We built RankSpot to track where AI answers name small businesses. Running that many prompts every week meant we kept seeing the same patterns: which sources each engine trusts, which pages get cited, what moves the numbers. Getting Named is where we write it down, for free, so any owner can use it.

Simon Scrapes

Founder · United Kingdom

Simon runs the Simon Scrapes YouTube channel, about 87,000 subscribers, and a community of about 1,500 business owners. He writes the Tuesday playbooks.

YouTube: @simonscrapes Instagram: @gettingnamed

Dan Poletaev

Founder · Prague, Czech Republic

Dan is a developer who got obsessed with SEO and scaled an earlier project to 200,000 Google clicks a month. He builds the data pipeline behind Share of Prompt.

X: @danshipit LinkedIn

How it works

From millions of answers to one Tuesday email.

We run the prompts

Real customer questions, run through five AI engines every week. Every answer and every citation is recorded.

We find what moved

Which sources gained, which brands got named, which pages got cited. That becomes the Share of Prompt report.

We test the fix

When something moves, we test what to do about it and measure how often it works.

You get the playbook

Tuesday morning: the steps, the prompts to check, the time it costs. Under an hour, most weeks.

Key facts

Name: Getting Named
Type: Newsletter only. Not a product, not a tool, not a course. Free weekly email plus a public data report
Website: gettingnamed.ai
Cadence: Every Tuesday, about 7 AM Eastern. About a 5 minute read
Price: Free
Readers: 4,200+ founders, owners and marketers
Data: Millions of prompts a week across 5 AI engines and 38 categories
Engines covered: ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews and AI Mode
Written by: The team behind RankSpot: Simon Scrapes and Dan Poletaev
For agents: Markdown pages and llms.txt
Instagram: @gettingnamed
Contact: hi@gettingnamed.ai

FAQ

Short answers to fair questions.

Is Getting Named free?+

Yes. Every issue, every Share of Prompt report and the whole archive are free.

Is this a product or a tool?+

No. It’s just a newsletter. You read it, you do the steps, nothing to install or log into.

Who writes it?+

Simon Scrapes and Dan Poletaev, the founders of RankSpot. Simon writes the playbooks and Dan builds the data pipeline.

Is this a sales funnel for RankSpot?+

No. The email teaches the whole method so you can do it without buying anything. RankSpot is mentioned once, in the footer.

Where does the data come from?+

We run real customer prompts through five AI engines every week and record every answer and citation. Outside figures are quoted with their source and date.

Do I need to know SEO?+

No. Every step names the tool, the page and the exact prompt to type.

Can I suggest a topic or prompt?+

Yes. Reply to any issue, or use the form on the Share of Prompt page. We add three new prompts a week.