› The archive27 issues
Every issue, on the record.
One tactic for AI search every Tuesday, archived here with the steps, the sources and the jokes that didn’t get cut.
9 of 27 issues · Page 1 of 3
› reddit.com share of citations
AI Overviews18.6%
Perplexity9.2%
ChatGPT1.3%
Latest · Issue #27Playbooks
ChatGPT dropped Reddit. Google did not.
reddit.com fell from 3.8% of ChatGPT citations to 0.5% in four days. It still turns up in 18.6% of AI Overviews. Here is the one-hour-a-week version.
Simon Scrapes · Sep 29, 2026 · 6 min
› Teardown
The ultimate guide to being ignored
Teardowns·7 min
Your “ultimate guide” is the reason ChatGPT skips you
Simon Scrapes · Sep 22, 2026
Claude
Best CRM for a 10-person agency?
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Data·5 min
We asked Claude 500 times for the best CRM. It has favorites.
Simon Scrapes · Sep 15, 2026
AI Overviews
bookkeeping app for a small bakery
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Playbooks·8 min
How to get named by Google AI Mode without an SEO budget
Simon Scrapes · Sep 8, 2026
› Data
0.4%
Citation lift after 60 days · 212 sites
Data·5 min
llms.txt: we tested it so you can stop arguing about it on LinkedIn
Simon Scrapes · Sep 1, 2026
› Playbook
Robots love a table
Playbooks·6 min
Comparison pages are back, and the robots love a table
Simon Scrapes · Aug 25, 2026
› Data
3.6
Brands named per answer, on average
Data·4 min
The rule of four: why AI answers stop listing brands at four
Simon Scrapes · Aug 18, 2026
› Playbook
Boring. Works.
Playbooks·5 min
Directory listings are boring. They also work.
Simon Scrapes · Aug 11, 2026
Perplexitycheapest scheduling tool for a salon
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Teardowns·6 min
Perplexity reads your pricing page more than your blog
Simon Scrapes · Aug 4, 2026