Getting Named
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Playbooks · 6 min read

ChatGPT dropped Reddit. Google did not.

reddit.com fell from 3.8% of ChatGPT citations to 0.5% in four days. It still turns up in 18.6% of AI Overviews. Here is the one-hour-a-week version.

SS
Simon Scrapes
Sep 29, 2026 · Updated Sep 29

Reddit is a Google play now

Share of AI answers citing reddit.com, by engine.

AI Overviews18.6%
Perplexity9.2%
Gemini6.1%
Claude2.4%
ChatGPT1.3%
Getting Named4,656 answers · Sep 1 to 6, 2026
The short version
  • ChatGPT cut Reddit from 3.8% of its citations to 0.5% in four days.
  • Google’s AI Overviews still cite Reddit in 18.6% of answers.
  • So Reddit is now a Google tactic. Five steps, about an hour a week.

Downvoted by ChatGPT

Sure, Reddit signed data deals with everyone. Yes, it’s the internet’s favourite place to ask for recommendations. But on August 14, ChatGPT quietly stopped citing it. Promptwatch measured reddit.com falling from 3.8% of ChatGPT citations to 0.5% in four days. Nobody at OpenAI wrote a blog post about it, which is how you know it was important.

Tweet pick · via @wallstengine, citing Promptwatch data
From the data desk. This playbook comes out of this week’s Share of Prompt report, where we track which sources every engine cites across 38 categories.

Google did not follow. In our own sample, reddit.com showed up in 18.6% of Google AI Overviews answers and 1.3% of ChatGPT answers (Getting Named, 4,656 answers, Sep 1 to 6, 2026).

Upvoted by Google

Reddit, a website best known for arguing about whether a hot dog is a sandwich, is now one of the most cited sources in Google’s AI answers. Somewhere an SEO consultant is already selling a “Reddit GEO audit” for $4,000. You can do it yourself for free.

EngineAnswers cite reddit.comChange since Aug
Google AI Overviews18.6%+0.4 pts
Perplexity9.2%−1.1 pts
ChatGPT1.3%−2.5 pts

That means the thread Google wants from you is one you can reply to this week.

The one-hour playbook

  1. Search “[your category] reddit” and “[competitor] alternative reddit”. Open every thread from the last 12 months. Usually 5 to 15.
  2. Paste each question into Google and check which threads the AI Overview cites. Those are the ones that count.
  3. Reply as yourself, with “I run [product]” in the first line. One paragraph: who it suits, who it does not, price. Sales copy gets deleted.
  4. Ask two customers to post their own take in the same thread. Do not write it for them. Reddit can smell a ghostwriter.
  5. Re-check the AI Overview in 3 to 4 weeks.
Getting Named
9:12
Finding the Reddit threads Google actually cites
Video pick · 9 min walkthrough of steps 1 to 3

A reply that works looks like this, rough edges included:

“I run Invoicr, so grain of salt. It’s $9 a month and built for solo freelancers. If you have a team or need payroll, Ledgerly is the better pick.”

AI Overview“best invoicing app for freelancers reddit”

Freelancers on Reddit most often recommend Tallybook for its free tier and Invoicr, which one founder describes as “$9 a month, made for people who hate invoicing.” Some users note Ledgerly is overkill for solo work.

r/freelance
Best invoicing app in 2026?
r/smallbusiness
Invoicr vs Tallybook
g2.com
Invoicing software
Mock AI Overview · two Reddit threads cited · brand names are examples

Karma, realistically

Ten threads is about an hour. Expect your name in the answer for 1 or 2 of every 5 threads you reply to. Not all of them. If you get all five, please email us, we would like to know what you did.

Do this this week · 60 min

Find the five Reddit threads Google cites for your category and reply to the two most recent.

FAQ

Will ChatGPT bring Reddit back?+

Maybe. It has changed sources three times this year. The replies still count on Google either way, so the hour isn’t wasted.

Can I use a brand account?+

No. Personal accounts with a history get replies upvoted. Brand accounts get downvoted, then screenshotted.

Does this work for local businesses?+

Yes. Search “[your city] [your service] reddit”. City subreddits are cited often for local questions.

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